Marketing Mix Strategies in Indian Market Essay - 1

Marketing Mix Strategies in Indian Market - Essay Example It also carries out a brief review of literature on the marketing mix theories and the positioning strategies followed by the two above mentioned products in the Indian market. In India, the marketing mix that is followed within a market is entirely related to the product, price, place and promotional strategies. The general views associated with these four perspectives have been discussed in the following paragraphs: Product, in short, solutions to the customer-base in overall India, refers to the physical good that is circulated in the whole market. In order to get a clear understanding of the product mix, one should be very clear about the concept of a product. Products not only include the physical presence of goods but also encompass services. Generally, a product that is launched into a market has to go through a life cycle which is called the Product Life Cycle (PLC). In order to study the marketing mix, one has to critically analyse every stage of PLC. The stages in a PLC are the introductory phase, the growing phase, the maturing phase and the declining phase. Price, in short, something that the customers need to pay in return of the product, refers to the valuation of that physical good, including its production costs. Price is considered to be very essential element in marketing mix. It is directly proportional to the revenues generated by the Indian economy (Marketing, 2010). Place, which means, accessibility of the customers, refers to the locations or destinations at which the physical goods will be made readily available to the customers. It also refers to the strategies that a product may follow through which it will be made available to the customers either by direct selling through counters or shops, by delivering the product at the destination of the customer.

Turkey Syria Relations Since 1998 Research Paper

Turkey Syria Relations Since 1998 - Research Paper Example The relation in general remained undulating with both countries involved in sabotage and terror activities. The base of this relation was laid with the joining of Hatay Province from Syria to Turkey after referendum under the French mandate in 1939 (Federal Research Division 120). It caused serious anger and revolt in Syrians and this hatred lead to deterioration of relations after the Syrian independence. The relations are made more complicated with each representing different blocks of Islamic sects; Sunni and Shia blocks. The Arabs along with Turkey consist of Sunni majority whereas; Iran and Syria represent the Shia block. Each block is backed by group of countries and strong ties among people are maintained with Islam being the pillar. The relations, however, took new turn in 1998 and a limited period of golden era soon followed. 2. Adana Agreement Adana Agreement was signed in October 1998 and it gave way to efforts for increased cooperation and dialogue among the two countries (Khalilzad, Lesser, and Larrabee 33). Under this agreement, security meetings, hotline, exchange of high level security officials as well as diplomatic missions started. The events that lead to this agreement however, must be discussed to give perspective and insight into current state. 2.1 PKK / Kurdish Nationalist Party Kurds are mainly in the eastern part of Turkey, northern part of Syria and Iraq as well. The total Kurdish population amounts to 22.6 million (Aras 93). They are regarded as ethnic minority but started separatist movement against Turkey in the 1970s. Kemal Ataturk gave very strong fundamentals on which Turkey nationalism is based on. Turks are therefore, extremely rigid on any change in these fundamentals which include one nationality, language and exclusion of religion from governance. These principles by Kemal Ataturk led to the exclusion of Kurds from Turkish society (Sayyid 66). Their language not being Turkish and refusal to abide by Turkish laws for seculari sm lead to evolution of Kurdish opposition groups and hence the formation of PKK. Kurds are known as the largest ethnic minority and they demand separate land to practice their language, traditions and customs. Kurdish language was banned from schools in Turkey and checks were imposed on public use of this language. Bans were even imposed to restrict distribution of Kurdish songs by 1983 (Yildiz and Breau 11). PKK under these circumstances gained attention among Kurds in Syria and Iraq as well. The movement slowly gained momentum and attacks against Turkish military and state security departments started. Kurdish identity was accepted to some extend in 1991 under Prime Minister Turgut Ozal’s government. The ban on Kurdish language was removed, but its wide public use was still restricted (Eickelman and Anderson 192). 2.2 Syrian Support for PKK The shared border area between the two countries is mainly Kurdish majority area. This shared area provided a buffer for the Syrian go vernemnt to support Kurdish movement. Safe havens were provided to Kurdish chain of command along with military support including training camps in the 80s and 90s (Larrabee 14). The issue was recognised by Syria as an opportunity to politicise and form basis to start terror activities agaisnt Turkey. Military support provided to Kurds escalated the issue and isolated attacks on Turkish Military and state security increased particularly in this Kurd majority area. 2.3 Syrian Double Role Security